Pay Only for Results That Matter to Your Business

As a digital marketing freelancer in India, I specialize in performance marketing strategies that deliver measurable, trackable results. Unlike traditional advertising where you pay for impressions and hope for the best, performance marketing ensures you only invest in actions that drive real business value—whether that’s leads, sales, sign-ups, downloads, or any conversion that matters to your bottom line.

What is Performance Marketing?

Performance Marketing is a results-driven approach to digital advertising where you pay based on specific actions or outcomes rather than just visibility. It’s marketing that’s accountable, measurable, and optimized for maximum ROI.

In performance marketing, every rupee spent is tracked, every campaign is measured, and every strategy is optimized based on actual results. This data-driven approach eliminates guesswork, reduces wasted ad spend, and ensures your marketing budget works harder for your business.

How Performance Marketing Differs from Traditional Marketing

Traditional Marketing:

• Pay for exposure (impressions, reach)
• Results are difficult to measure
• ROI is often unclear
• Fixed costs regardless of performance
• Success is subjective

Performance Marketing:

• Pay for specific actions (clicks, leads, sales)
• Every result is tracked and measured
• ROI is crystal clear
• Costs scale with results
• Success is quantifiable

This fundamental difference means performance marketing is inherently more efficient, accountable, and aligned with your business goals.

Why Your Business Needs Performance Marketing

In today’s competitive digital landscape, businesses can’t afford to waste marketing budgets on strategies that don’t deliver measurable results. Here’s why performance marketing is essential:

Measurable ROI

Every campaign is tracked from first impression to final conversion. You know exactly how much you’re spending to acquire each customer, which channels perform best, and precisely what return you’re getting on every marketing rupee invested.

Cost Efficiency

You pay only for results that matter—clicks, leads, sales, or other defined conversions. This performance-based model eliminates waste, ensuring budget goes only toward activities that drive business value.

Lower Financial Risk

Traditional advertising requires upfront investment with no guarantee of results. Performance marketing reduces risk by tying costs directly to outcomes, making it more accessible for businesses with limited budgets.

Scalability

Once you find campaigns that work, you can scale them aggressively knowing exactly what results to expect. Performance marketing provides predictable, scalable growth based on proven formulas.

Data-Driven Optimization

Continuous tracking and testing allow for ongoing optimization. Underperforming elements are quickly identified and improved, while winning strategies are amplified for maximum impact.

Targeted Reach

Advanced targeting capabilities ensure your ads reach the right people at the right time with the right message. This precision targeting improves conversion rates and reduces wasted impressions.

Quick Market Validation

Want to test a new product, service, or market? Performance marketing provides fast feedback, allowing you to validate ideas with minimal investment before committing larger resources.

Competitive Advantage

While competitors waste budgets on unmeasurable brand campaigns, performance marketing gives you a competitive edge through efficiency, accountability, and continuous improvement.

My Approach to Performance Marketing

At gagancn.com, I take a strategic, data-obsessed approach to performance marketing that maximizes your return on investment while minimizing wasted spend.

My process begins with deep understanding of your business model, target audience, customer lifetime value, and conversion goals. Performance marketing only works when campaigns align perfectly with business objectives, so I invest time upfront to understand what success truly means for your organization.

Next, I develop a comprehensive strategy that identifies the best channels, audiences, and campaign types for your specific situation. Not all performance channels work equally well for every business—I recommend strategies proven to work for businesses like yours.

Implementation involves meticulous campaign setup with proper tracking, targeting, creative development, and bid management. I ensure every element is optimized from launch, building on best practices while customizing for your unique needs.

Once live, campaigns enter a continuous optimization cycle. I monitor performance daily, analyze data regularly, test variations systematically, and make data-driven adjustments that steadily improve results. Performance marketing is never “set and forget”—it requires ongoing attention and refinement.

Transparency is core to my approach. You receive regular reports showing exactly where your budget goes, what results you’re achieving, and how ROI compares to goals. I believe you should always know the exact value you’re getting from your marketing investment.

I also focus on full-funnel optimization, not just top-line metrics. While clicks and traffic matter, what really counts is qualified leads and actual sales. I optimize entire conversion funnels to ensure traffic converts at the highest possible rates.

Finally, I believe in testing and learning. Through systematic A/B testing of audiences, creatives, messaging, landing pages, and strategies, we continuously discover what works best and allocate budget accordingly.

Comprehensive Performance Marketing Services

As a digital marketing freelancer, I provide end-to-end performance marketing solutions across all major channels:

1. Google Ads (PPC) Management

Drive targeted traffic and conversions through Google’s powerful advertising platform:

• Search Campaigns: Text ads appearing when customers search for your products/services
• Display Campaigns: Visual banner ads across millions of websites
• Shopping Campaigns: Product listings with images and prices for e-commerce
• Video Campaigns: YouTube advertising for brand awareness and conversions
• Performance Max Campaigns: AI-powered campaigns across all Google properties
• Remarketing Campaigns: Re-engage visitors who didn’t convert initially
• Keyword research and selection
• Ad copywriting and creative development
• Bid strategy optimization
• Quality Score improvement
• Negative keyword management
• Conversion tracking setup
• Landing page optimization recommendations
• A/B testing and experimentation
• Budget management and allocation
• Detailed performance reporting

2. Facebook & Instagram Ads Management

Leverage Meta’s massive audience and sophisticated targeting capabilities:

• Awareness Campaigns: Build brand recognition and reach
• Traffic Campaigns: Drive website visits
• Engagement Campaigns: Increase post engagement and page likes
• Lead Generation Campaigns: Capture leads directly on Facebook/Instagram
• Conversion Campaigns: Drive sales, sign-ups, and other website conversions
• Catalog Sales: Dynamic product ads for e-commerce
• Messenger/WhatsApp Campaigns: Drive conversations and customer engagement
• Audience research and targeting strategy
• Custom and lookalike audience creation
• Ad creative development (images, videos, carousels)
• Ad copywriting and hook development
• Pixel implementation and event tracking
• Retargeting campaign setup
• A/B testing of audiences, creatives, and copy
• Budget optimization across ad sets
• Detailed performance analytics

3. LinkedIn Ads for B2B Marketing

Reach decision-makers and professionals with precision B2B targeting:

• Sponsored Content campaigns
• Message Ads (InMail)
• Dynamic Ads
• Text Ads
• Lead Generation Forms
• Job title, company, industry, and seniority targeting
• Account-based marketing (ABM) strategies
• Thought leadership content promotion
• Lead nurturing campaigns
• Conversion tracking and reporting
• LinkedIn Insight Tag implementation
• Content strategy for B2B audiences

4. E-commerce Performance Marketing

Specialized strategies for online stores to drive sales and revenue:

• Google Shopping campaign optimization
• Dynamic Product Ads on Facebook/Instagram
• Product feed optimization
• Shopping campaign structure and segmentation
• ROAS (Return on Ad Spend) optimization
• Seasonal campaign planning
• New product launch strategies
• Cart abandonment retargeting
• Cross-sell and upsell campaigns
• Customer acquisition cost optimization
• Lifetime value optimization
• Multi-channel attribution

5. Conversion Rate Optimization (CRO)

Improve the percentage of visitors who become customers:

• Landing page analysis and optimization
• A/B testing and multivariate testing
• User experience (UX) improvements
• Form optimization
• Call-to-action optimization
• Page speed optimization
• Mobile conversion optimization
• Trust signal implementation
• Checkout process optimization
• Heat mapping and user behavior analysis
• Conversion funnel optimization
• Systematic testing framework

6. Retargeting & Remarketing Campaigns

Re-engage visitors who didn’t convert on their first visit:

• Google Display Network remarketing
• Facebook/Instagram retargeting
• Dynamic retargeting for e-commerce
• Cross-platform retargeting strategies
• Sequential messaging campaigns
• Abandoned cart recovery
• Customer retention campaigns
• Upsell and cross-sell retargeting
• Engagement-based audience segmentation
• Frequency capping and timing optimization

7. Affiliate & Influencer Marketing

Leverage partnerships to expand reach and drive conversions:

• Affiliate program setup and management
• Affiliate recruitment and onboarding
• Commission structure development
• Tracking and attribution setup
• Influencer identification and outreach
• Campaign collaboration and management
• Performance tracking and reporting
• Relationship management
• Contract negotiation
• ROI analysis

8. Native Advertising

Promote content through non-disruptive, contextually relevant placements:

• Taboola campaign management
• Outbrain campaign management
• Content promotion strategies
• Native ad creative development
• Audience targeting optimization
• Click-through rate optimization
• Cost-per-click management
• Content landing page optimization

9. App Install & Mobile Marketing

Drive app downloads and in-app actions:

• Google App Campaigns
• Apple Search Ads
• Facebook/Instagram app install campaigns
• App Store Optimization (ASO)
• In-app event tracking
• Re-engagement campaigns
• Deep linking implementation
• User acquisition strategies
• App analytics and attribution

10. Performance Analytics & Reporting

Comprehensive tracking, measurement, and optimization:

• Multi-channel attribution modeling
• Campaign performance dashboards
• ROI calculation and reporting
• Customer acquisition cost (CAC) analysis
• Lifetime value (LTV) tracking
• Conversion funnel analysis
• Traffic source analysis
• A/B test result analysis
• Competitive benchmarking
• Custom KPI tracking
• Automated reporting setup

Performance Marketing Channels I Manage

I create and optimize campaigns across all major performance marketing platforms:

Search & Display:

• Google Ads (Search, Display, Shopping, Video, Performance Max)
• Microsoft Advertising (Bing Ads)

Social Media:

• Facebook Ads
• Instagram Ads
• LinkedIn Ads
• Twitter Ads
• Pinterest Ads
• TikTok Ads

E-commerce:

• Google Shopping
• Facebook Dynamic Ads
• Amazon Advertising

Native & Content:

• Taboola
• Outbrain

Mobile:

• Google App Campaigns
• Apple Search Ads

Affiliate & Partnerships:

• Affiliate networks
• Influencer platforms

My Performance Marketing Process

Step 1: Strategy & Planning

We begin with comprehensive discovery—understanding your business, audience, competitors, goals, and budget. I develop a customized strategy identifying the best channels and approaches for your situation.

Step 2: Campaign Setup

I build campaigns from the ground up with proper structure, targeting, tracking, and creative. Everything is configured for optimal performance from day one.

Step 3: Launch & Monitoring

Campaigns go live with careful monitoring to ensure proper delivery, tracking accuracy, and initial performance. I catch and fix any issues immediately.

Step 4: Data Collection & Analysis

I let campaigns run long enough to collect statistically significant data, then analyze performance across all metrics to identify what’s working and what needs improvement.

Step 5: Testing & Optimization

Based on data insights, I implement systematic tests—new audiences, creative variations, messaging, landing pages, bid strategies. Winning variations get more budget; losers are eliminated.

Step 6: Scaling & Growth

Once we find winning formulas, I scale them aggressively while maintaining efficiency. This involves increasing budgets, expanding to new audiences, and replicating success across channels.

Step 7: Reporting & Communication

Regular reports keep you informed of performance, spending, results, and ROI. We discuss findings, celebrate wins, address challenges, and plan next steps.

Step 8: Continuous Improvement

Performance marketing never stops improving. I maintain an ongoing cycle of testing, learning, and optimizing to keep campaigns performing at their peak.

Key Performance Metrics I Track

I focus on metrics that directly impact your business success:

Traffic Metrics:

• Clicks
• Impressions
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Quality Score

Conversion Metrics:

• Conversions
• Conversion Rate
• Cost Per Conversion
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)

Revenue Metrics:

• Revenue Generated
• Average Order Value (AOV)
• Customer Lifetime Value (LTV)
• Return on Investment (ROI)
• Profit Margin

Engagement Metrics:

• Engagement Rate
• Video Views
• Time on Site
• Pages Per Session
• Bounce Rate

Funnel Metrics:

• Landing Page Conversion Rate
• Form Completion Rate
• Cart Abandonment Rate
• Checkout Completion Rate

Why Choose Me as Your Digital Marketing Freelancer?

Results-Focused Expertise

I’m obsessed with performance. Every campaign decision is driven by data and aimed at improving your ROI. If something isn’t working, it gets fixed or cut immediately.

Full Transparency

You’ll always know exactly where your budget goes, what results you’re getting, and how campaigns perform. No black boxes, no hiding behind vanity metrics—just honest, clear reporting.

Proactive Optimization

I don’t wait for monthly reviews to optimize. Campaigns are monitored constantly, with proactive adjustments made whenever opportunities for improvement appear.

Multi-Channel Expertise

Rather than specializing in just one platform, I manage performance campaigns across Google, Facebook, LinkedIn, and other channels, ensuring your strategy leverages the best platforms for your goals.

Direct Communication

As a freelancer, you work directly with me—the person managing your campaigns. Questions get answered quickly, strategies are explained clearly, and there’s no playing telephone with account managers.

Cost-Effective Service

Get expert performance marketing management at competitive rates. Being a digital marketing freelancer in India allows me to offer agency-quality service without agency overhead.

Technical & Creative Balance

Effective performance marketing requires both analytical rigor and creative excellence. I combine data-driven strategy with compelling ad creative that captures attention and drives action.

Continuous Learning

Digital advertising platforms constantly evolve. I stay current with platform updates, new features, best practices, and industry trends to ensure your campaigns leverage the latest capabilities.

Industries I Serve

I deliver performance marketing results for businesses across diverse sectors:

• E-commerce and Online Retail
• B2B Software and SaaS
• Education and E-learning
• Healthcare and Wellness
• Real Estate and Property
• Finance and Fintech
• Professional Services
• Travel and Hospitality
• Mobile Apps and Games
• Local Service Businesses
• Manufacturing and Industrial
• Non-profits and Organizations

No matter your industry, I adapt performance marketing strategies to your specific market dynamics and customer behavior.

Performance Marketing Packages

Starter Performance Package

Perfect for businesses new to performance marketing

• Single channel management (Google Ads OR Facebook Ads)
• Campaign setup and optimization
• Basic conversion tracking
• Monthly budget: ₹25,000 – ₹50,000
• Weekly performance monitoring
• Monthly reporting and consultation
• 1 A/B test per month

Growth Performance Package

Ideal for scaling businesses

• Multi-channel management (2-3 platforms)
• Advanced campaign strategies
• Comprehensive conversion tracking
• Monthly budget: ₹50,000 – ₹2,00,000
• Daily performance monitoring
• Bi-weekly optimization and reporting
• Multiple A/B tests per month
• Landing page optimization recommendations
• Retargeting campaigns

Enterprise Performance Package

For established businesses with aggressive growth goals

• Full multi-channel management (all relevant platforms)
• Advanced strategies and testing
• Complete funnel optimization
• Monthly budget: ₹2,00,000+
• Real-time monitoring and optimization
• Weekly strategy calls and reporting
• Extensive A/B testing program
• Custom dashboard and analytics
• Dedicated support
• Priority response time

Custom Performance Package

Tailored to your specific requirements

• Specialized industry strategies
• Complex funnel optimization
• Advanced attribution modeling
• Custom reporting and analytics
• White-label services for agencies

Contact me for detailed pricing and customization options

Frequently Asked Questions

What’s the minimum budget needed for performance marketing? It varies by channel and goals, but I generally recommend a minimum monthly ad spend of ₹25,000-50,000 to gather meaningful data and achieve results. I’ll provide specific recommendations based on your situation.

How quickly will I see results? Some results appear immediately (traffic, clicks), but optimal performance typically develops over 2-3 months as we collect data, test variations, and optimize campaigns.

What return on investment can I expect? ROI varies by industry, competition, and offer. My goal is always to achieve positive ROI where revenue exceeds ad spend, with continuous optimization to improve returns over time.

Do you charge separately for ad spend and management? Yes. Ad spend goes directly to advertising platforms, while my management fee covers strategy, setup, optimization, reporting, and ongoing management.

Can you guarantee specific results? Ethical marketers never guarantee specific results, as too many variables affect performance. However, I commit to implementing proven strategies and optimizing continuously for the best possible outcomes.

How do you determine which channels to use? Channel selection depends on your target audience, business goals, budget, and offer. I recommend channels with the highest likelihood of delivering your desired results efficiently.

What happens if campaigns aren’t performing? I monitor performance constantly and make adjustments when needed. If a strategy isn’t working, I quickly pivot to alternative approaches or reallocate budget to better-performing campaigns.

Will I have control over campaigns? Absolutely. Campaigns are set up in your own ad accounts (you retain ownership), and I provide full transparency. You can access accounts anytime and have final approval on strategy.

How much time do you need from me? Minimal ongoing time. Initial onboarding requires a few hours to discuss strategy and provide materials. Afterward, brief check-ins (30-60 minutes monthly) keep you informed and aligned.

What makes your performance marketing services different? As a digital marketing freelancer in India with expertise across analytics, SEO, and web development, I provide holistic optimization from ad click to final conversion, ensuring maximum ROI across your entire funnel.

Ready to Drive Measurable Business Growth?

Stop wasting marketing budget on strategies that don’t deliver measurable results. Let’s build performance marketing campaigns that drive real revenue, qualified leads, and profitable growth for your business.

Get Your Free Performance Marketing Audit

Contact me today for a complimentary audit of your current marketing efforts. I’ll identify opportunities, estimate potential ROI, and show you exactly how performance marketing can transform your business growth.

Delivering measurable results for businesses across India and globally through data-driven performance marketing.